Xe Promos

About Xe

Xe is a global financial company with a 20-year history, it serves 16 million unique visitors monthly, offering currency data and international money transfer services.

How might we...

Design and implement a seamless and user-friendly promo code feature within our app, leveraging its potential to increase user engagement, drive customer acquisition, and foster customer loyalty?

Client

Xe

Type

Product design

Year

2023

Process

Personas

David is a tech-savvy digital nomad who frequently travels to different countries for work and personal reasons. As an independent contractor, he often needs to send money abroad to pay for accommodations, services, and to support his family back home. David is financially conscious and always seeks cost-effective solutions that can maximize the value of his money transfers.
Sofia is an expatriate professional who relocated from her home country to work in a different country. She regularly sends money back to her family and supports them financially. Sofia values simplicity, reliability, and affordability when it comes to sending money abroad.

What is the business impact?

Adding promotions can attract new customers, increases user engagement and retention, provides a competitive advantage, and enables data-driven decision making. Promo codes drive user acquisition, foster loyalty, differentiate the app from competitors, and offer valuable insights into customer preferences. Overall, it contributes to business growth, customer satisfaction, market competitiveness, and informed marketing strategies for the Xe app.

Project objective

The objective of this project is to enhance the functionality of the Xe app by implementing a promotion flow. This addition aims to attract and engage users by offering promotional incentives and rewards for their remittance activities. The promotion flow will be designed to increase user retention, encourage frequent usage, and foster a positive user experience. By integrating this feature, the app will effectively leverage promotions to incentivize users and drive increased usage, thereby strengthening customer loyalty and expanding the user base.

Setting ourselves up for success

Metrics

Product goals

By offering appealing discounts or incentives, the goal is to boost user engagement, increase conversion rates, and encourage completed transactions.
By offering cost-saving promotions, the app enhances user experience, strengthens the app-customer relationship, boosts customer retention, and fosters loyalty.
This can help the app gain market share, expand its user base, and establish itself as a preferred choice among users seeking remittance services with added value through promotions.

Discovery

Through continuous user research, it quickly became clear that the Xe customer was looking for a way to save money on their money transfers. Users are also looking for something more transparent, not just an email communication but in-app communications. We sent this information to our growth team so they can start to build out the templates to send targeted in-app promotion campaigns using Iterable.

Design

Outcome

This project is currently being built, please reach out to learn more!

Other work