Create an e-wallet in Malaysia that offers users a seamless and secure digital payment experience, while promoting wider adoption and integration with various merchants and platforms.
Azizah is a homemaker who lives in Kuala Lumpur with her husband and two children. She does not have a bank account and primarily relies on cash transactions. Despite her limited income, she is tech-savvy and frequently uses her smartphone to communicate with friends and family, shop online, and manage household expenses.
Tan Siah Ming is the owner of a small convenience store in Kuala Lumpur and is constantly looking for ways to improve his business's efficiency and profitability.He wants to attract more customers by offering digital payment options, but is limited by the high costs associated with traditional payment methods.Tan Siah Ming also wants to simplify his business's financial management, but finds it difficult to keep track of all transactions and expenses manually.
Releasing an e-wallet app in Malaysia can bring significant benefits to businesses by providing a convenient platform to reach a wider audience and improve customer experience with seamless and secure transactions. This can lead to increased sales and revenue, reduced transaction costs, and improved financial inclusion. The e-wallet app also provides valuable data insights into customers' spending habits, driving innovation and informed business decisions.
Provide a convenient, secure, and accessible platform for digital transactions, allowing individuals and businesses to participate in the digital economy. This can help drive financial inclusion and improve economic growth and stability by providing access to financial tools and resources, especially for unbanked individuals and small businesses.
My product team and I thoroughly examined the stakeholder requests, categorizing them into a comprehensive list to distinguish what falls within the project scope and what lies outside it. This organization ensures a shared understanding of our objectives, guarding against the potential risk of scope creep.
Collaborating with my product team, we strategically identified the key metrics that will pave the way for our success. Through a thorough analysis and discussion, we honed in on the precise indicators that will serve as benchmarks for the project's achievements. This approach not only clarifies our path to success but also empowers us to make data-driven decisions, ensuring the effectiveness of this product.
Provide a user-friendly experience that makes digital transactions accessible and convenient for individuals and businesses.
Implement robust security measures to ensure that users' data is protected and to minimize the risk of fraud and other security incidents.
Ensuring the app can handle large volumes of transactions, expanding the range of services and features offered, and supporting integration with other financial products and services.
Following a series of over 50 user interviews, distinctive patterns and trends began to manifest. Through the in-depth insights gained from these engagements, we discerned recurring themes that provide valuable perspectives on user experiences and expectations. This rich pool of qualitative data not only enhances our understanding but also forms the basis for informed decision-making as we continue to refine and tailor our strategies to meet the evolving needs of our users.
After a product cycle spanning nearly a year, our e-wallet has successfully transitioned into live production. As we celebrate this milestone, we've shifted our focus to diligent monitoring. Leveraging analytics through Amplitude streams, we are actively dissecting the data to gauge user engagement and product utilization.
The first build was successfully created and in production. We've analyzed user Logrocket sessions, sent out surveys and have since refreshed the UI. The updates are currently in backlog and will be released in 2024.
