A friend came to me with the idea to start a small boutique coffee shop in Denver, Colorado. She had a general idea of what she wanted but need help establishing the beginnings of a brand.
We really wanted her brand to stand out amongst the sea of other coffee shops in Denver. We took a look at the competitors and noticed that, while different also had the same vibe. Clean, minimal logos and not really using a lot of illustrations in their branding.
Instead of going for the minimal approach, we decided to go maximalist with it. We decided to go with bright, bold colors and fun visuals showcasing humans and squiggles.
